CCPD

Type: Magazine print ad Benefit highlighted: The USP is enjoy is let customer having a beautiful skin, like a baby skin. This product works with your skin to help improve its appearance. This product not only deals with dry skin in one gentle message, it also helps to restore the skin’s natural firmness What I like about the ad: Headline is catchy, because according to “the demo” ad, the model is apply the other brand lotion on her skin and the lotion cannot absorb immediately. The model trying to find the way to let the lotion immediately absorb. Besides, the ad can according to “contrast with competition”. It is because Nivea Body Milk Lotion can immediately absorb compare with others brand. It no need take too much time to let it absorb and dry. Others: “Advice” Strategy.  This is a lateral, “we can help you” ad strategy. Use it to express the benefit of your product or service. For example, you can emphasize that everyone needs to consume protein eve...

Type: Magazine print ad Benefit highlighted: Benefit of this shoes feature a breathable Primeknit upper for a flexible and supportive fit. A breathable running shoes can let customer feel very comfortable because they did not feel very hot and wet after doing exercise. The weight of the shoes is very light so if wear the shoes to do exercise it will not increase your burden. Ad’s appeal: This advertising is very attracts people’s attention because it show out how the shoes can be use. It show out this shoes is very lightweight and elastic that why the model in the advertising can jump so high. The reason it stimulates interest for them to read on the advertising is in the advertising they show out what are the benefit of this shoes. The ad’s strength and weaknesses: From my opinion, the headline of the advertising is very catchy. The font style of the advertising also very match. This advertising has many strengths. One of the strengths is the advertising has s...

Type : Magazine print advertising Benefited highlighted : The shoes can maximize the foot’s natural motion where it’s needed most. These shoes is very comfortable if wear it to play the basketball. These shoes have flexible foam lining, it can fit any shape of foot, especially when you wear this type of shoes to play sports. Ad’s appeal :   This advertising appeal have shown all strength of the shoes. In this advertising, it written out the material of the shoes. Like the front of the shoes make with mesh upper, it can deliver heel-to-toe breathability. The bottom of the shoes is made with two type of materials, such as lightweight phyllite midsole and full-length Nike zoom. Lightweight phyllite midsole is allow the foot to flex with natural motion. Full-length Nike zoom, provides responsive cushioning. These shoes joined Nike Flywire technology and flexible foam lining. The ad’s strength and weaknesses :    From my opinion, the headline of the a...

Persuasive elements in the advertising : Headline of this advertisement is Summer edition New Vanila. The visual of the advertisement used are rather unusual the theme they use is similar with the ice cream colour. The theme let the advertisement look very simple and easy to let people understand. The advertisement easy to attract people’s attention especially children. When the children saw the advertisement, they will ask their parents buy for them, because look from the advertisement it was very delicious. How to make it even more persuasive? From my opinion, I hope the font style can be change, some of the font style in the advertisement cannot be read. The words under the lorem ipsum is too small people cannot read. The theme of the advertisement also can be change, change to the colour which different with the ice cream, it will let the ice cream look even more special. Besides, they can have a model eating the ice cream in the advertisement. They can have a m...