Swipelog 4




Type:
Magazine print ad

Benefit highlighted:
The USP is enjoy is let customer having a beautiful skin, like a baby skin. This product works with your skin to help improve its appearance. This product not only deals with dry skin in one gentle message, it also helps to restore the skin’s natural firmness

What I like about the ad:
Headline is catchy, because according to “the demo” ad, the model is apply the other brand lotion on her skin and the lotion cannot absorb immediately. The model trying to find the way to let the lotion immediately absorb. Besides, the ad can according to “contrast with competition”. It is because Nivea Body Milk Lotion can immediately absorb compare with others brand. It no need take too much time to let it absorb and dry.

Others:
“Advice” Strategy. This is a lateral, “we can help you” ad strategy. Use it to express the benefit of your product or service. For example, you can emphasize that everyone needs to consume protein everyday so you can sell more milk. (E.g Got Milk?)
https://www.business2community.com/content-marketing/7-types-ad-strategies-every-copywriter-know-01057899

评论

发表评论

此博客中的热门博文

Swipelog 3

图片
Type: Magazine print ad Benefit highlighted: Benefit of this shoes feature a breathable Primeknit upper for a flexible and supportive fit. A breathable running shoes can let customer feel very comfortable because they did not feel very hot and wet after doing exercise. The weight of the shoes is very light so if wear the shoes to do exercise it will not increase your burden. Ad’s appeal: This advertising is very attracts people’s attention because it show out how the shoes can be use. It show out this shoes is very lightweight and elastic that why the model in the advertising can jump so high. The reason it stimulates interest for them to read on the advertising is in the advertising they show out what are the benefit of this shoes. The ad’s strength and weaknesses: From my opinion, the headline of the advertising is very catchy. The font style of the advertising also very match. This advertising has many strengths. One of the strengths is the advertising has s...
阅读全文

Canva-Story @ Chinese New Year Holidays Trip

图片
a. What have you learnt today ?  = I learnt about the different shots. Now, i know how to distinguish the shot of the picture. b. What are the most challenging thing(s) about this task? = The things are most challenging about this task is understand and distinguish all the different shot. c. How did you overcome the challenges ? = I overcome the challenges by listening to what teacher teach and find more information from the internet. d. What is the message that you want to tell people from your canva-story? = The message i want to tell people from my canva-story is Kuala Terengganu, my hometown, always is the nice places. The sea greets me with her gentle breaking waves. 
阅读全文

Introduction

This blog is for the purpose of COM40704 Assignment 1 only. The materials are intended to showcase the development of creative ideas and has no intention of deliberate political or personal comments/reference towards any groups or individuals. Materials borrowed will be accredited to the authors.
阅读全文