Swipelog 3

Type:

Magazine print ad

Benefit highlighted:

Benefit of this shoes feature a breathable Primeknit upper for a flexible and supportive fit. A breathable running shoes can let customer feel very comfortable because they did not feel very hot and wet after doing exercise. The weight of the shoes is very light so if wear the shoes to do exercise it will not increase your burden.

Ad’s appeal:

This advertising is very attracts people’s attention because it show out how the shoes can be use. It show out this shoes is very lightweight and elastic that why the model in the advertising can jump so high. The reason it stimulates interest for them to read on the advertising is in the advertising they show out what are the benefit of this shoes.

The ad’s strength and weaknesses:

From my opinion, the headline of the advertising is very catchy. The font style of the advertising also very match. This advertising has many strengths. One of the strengths is the advertising has show out that the how weight of this shoes. However, this advertising had the weakness. The weakness is too many words on this advertising. People nowadays like to see visual more than the words so if the advertising had a lot of words will let people lost interesting with them. Besides, the theme of the advertising need to be change, because the theme will quite same with the shoes’ colour. The theme need to change become more colourful to show out how the special of the colour of the shoes. The picture of the model have to be put more bigger, it can let people say see how beautiful when wearing this shoes.

Others:

In this advertising, it can add credibility inside, in the advertising have more conviction can let people more believe to the advertising.

https://support.newzapp.com/portal/kb/articles/aidca-the-stages-of-writing-copy-for-a-sales-campaign