Swipelog 2

Type :

Magazine print advertising

Benefited highlighted :

The shoes can maximize the foot’s natural motion where it’s needed most. These shoes is very comfortable if wear it to play the basketball. These shoes have flexible foam lining, it can fit any shape of foot, especially when you wear this type of shoes to play sports.

Ad’s appeal : 

This advertising appeal have shown all strength of the shoes. In this advertising, it written out the material of the shoes. Like the front of the shoes make with mesh upper, it can deliver heel-to-toe breathability. The bottom of the shoes is made with two type of materials, such as lightweight phyllite midsole and full-length Nike zoom. Lightweight phyllite midsole is allow the foot to flex with natural motion. Full-length Nike zoom, provides responsive cushioning. These shoes joined Nike Flywire technology and flexible foam lining.

The ad’s strength and weaknesses :  

From my opinion, the headline of the advertising is very catchy. The font style of the advertising also very match. This advertising has many strengths. One of the strength is the advertiser brave to show out what the materials is use to make the shoes. From what I know, they are not every advertiser will show out what the material use to make shoes because they afraid that if they have some of the material did not use to produce the shoes, they will face a lot of the trouble. However, this also the weakness of this advertising. Besides, the theme of the advertising need to be change, because the theme will quite same with the shoes’ colour. The theme need to change become more colourful to show out how the special of the colour of the shoes.

Others :

In this advertising, it can add adventure appeal inside the advertising. It can let people know how the function of the shoes if wear it to do sports adventure. Another is can add status appeal.

https://visme.co/blog/types-of-advertising-appeals/