Swipelog 1




Persuasive elements in the advertising:

Headline of this advertisement is Summer edition New Vanila. The visual of the advertisement used are rather unusual the theme they use is similar with the ice cream colour. The theme let the advertisement look very simple and easy to let people understand. The advertisement easy to attract people’s attention especially children. When the children saw the advertisement, they will ask their parents buy for them, because look from the advertisement it was very delicious.

How to make it even more persuasive?

From my opinion, I hope the font style can be change, some of the font style in the advertisement cannot be read. The words under the lorem ipsum is too small people cannot read. The theme of the advertisement also can be change, change to the colour which different with the ice cream, it will let the ice cream look even more special. Besides, they can have a model eating the ice cream in the advertisement. They can have a mother and a child eating the ice cream together, it can make the advertisement look lovely and happily. From the advertisement we know that this ice cream is summer edition but we did not know what is the dateline, the summer edition is start from when and end up when. How is the promotion of the ice cream? This also can add in the advertisement. Not only that, in the advertisement also can add the price of the ice cream. If the all detail at the above can be write in the advertisement, people can trust to the advertisement and they will buy the product.

Others :

One of the concepts to making the advertising more persuasive is add extra elements, such as saying “please” to appeal to someone’s politeness. Another tips is capitalize.

References :

https://www.ezanga.com/blog/3-secrets-to-more-persuasive-advertising
https://www.entrepreneur.com/article/304433

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This blog is for the purpose of COM40704 Assignment 1 only. The materials are intended to showcase the development of creative ideas and has no intention of deliberate political or personal comments/reference towards any groups or individuals. Materials borrowed will be accredited to the authors.
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